How can we know that our HIV/AIDS prevention messages reach the minds and the hearts of different people? Why is it so difficult to reach them? What role does culture play in this process? And media? How are the two brought together in a meaningful and powerful way?

Welcome to see the two culturally-tailored HIV/AIDS prevention film WATU WA WATU People for People!

In the study `Culture-Specificity´ of HIV/AIDS Media Materials you can read more about the important role, impact and challenges of culture-sensitive approaches applying concepts of culture, participation, social change and transformation.
The study is practically based on a a media analysis and comparison of the two film projects as mentioned above. Additionally, it reflects and integrates a wealth of other research experiences and findings.

WATU WA WATU People For People, Tanzania 2006